Baba
Ramdev backed Patanjali on Thursday made a foray into the dairy segment with
the launch of packed cow milk and other milk products.
Patanjali Ayurved already retails
cow ghee and cow whole milk powder. (Image: PTI)
Baba Ramdev backed Patanjali Ayurved
on Thursday made a foray into the dairy segment with a launch of packed cow
milk and other milk products. The company also launched frozen products
including peas, mixed vegetables and French fries. The homegrown FMCG major has
priced packed cow milk at Rs 40 per litre, lesser by Rs 2 from its peers.
Patanjali Ayurved already retails cow ghee and cow whole milk powder.
Amul, Mother Dairy are a few of the major players in the segment. The company
is also planning to enter the apparel and footwear segment soon.
In the first phase, Patanjali will launch cow milk and cow milk-based
dairy products such as curd, chaach (buttermilk) and paneer in Delhi-NCR,
Rajasthan, Haryana and Maharashtra, Baba Ramdev said at the launch event.
Patanjali also launched packaged
drinking water under brand ‘Divya Jal’. The company is also planning to launch
natural mineral water and herb-infused water soon. In order to supply milk
across Delhi NCR, Rajasthan, Pune and Mumbai, the company has tied up with
56,000 retailers. Patanjali expects production of 10 lakh litres of milk in
2019-2020.
